I worked with Chromatrope to develop this animated marketing video for Tacit Knowledge. The goal was to clearly communicate the truly exceptional features of the client’s ecommerce hosting software. We worked closely with Tacit Knowledge’s CEO to thoroughly understand the product and plan how best to demonstrate its strengths in an easy to grasp way.
Initially used for marketing, the video was found to be a strong tool for educating company’s own salesforce on the software’s features, so was subsequently used for internal training.
• Animated Infographics • “Home Run”